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Video Treatment Services

$300.00

Even if you are the producer, the shooter, the editor, the distributor and marketing director, taking the time to generate a video treatment will help you present a clearer idea to others and help you stay on track when the time comes to make your production happen.

Description

Pre-Production Planning: Approaches to Creating a Video Treatment that Works for You

Even if you are the producer, the shooter, the editor, the distributor and marketing director, taking the time to generate a video treatment will help you present a clearer idea to others and help you stay on track when the time comes to make your production happen.

Focus! Focus!

That ring on the camera isn’t the only tool important for generating a sharp image. Your video treatment can be the focus ring for your project, keeping you and your production crew, as well as your potential backers, all clearly aware of what you’re trying to say and how you want to say it. The more clarity you can give your treatment, the more easily you can keep the interest of those who will help you make your vision happen. Sometimes, something as simple as a Post-It note will serve -at least people working with you and for you won’t have to be mind readers. The more time you take to get your video treatment down on paper, the less time it will take you to get your finished production in the can and on the screen. It will also look a lot more like what you intended instead of taking on a life of its own. But hey, maybe that’s what you are working toward – a project that takes a life of its own. Still wouldn’t hurt to have that sticky piece of paper on the side of your clipboard.

How Much Does a Video Cost?

This is a question that, as a corporate video production company, we are asked a lot. It’s kind of like asking, ‘how much does a car cost?’ A used car could cost you $3000 but a new high-end car could cost you $200,000. They are both going to get you from A to B but what you buy will depend on how you want to get there and what you value. Similarly, it’s hard to answer the question, ‘how much does a video cost?’ because there is a wide range of answers that depend on so many unique variables. Working with a videographer to produce a video could cost you $500 and working with an agency could cost you $200,000.

The average low-end corporate video costs $5,000 – $15,000. An average mid-level video will cost between $15,000 – $50,000. An average high-end video will cost between $50,000 – $150,000.

Without working through a detailed discovery process, it’s impossible to provide an exact price for a video. We strongly caution against getting quotes over the phone, by e-mail, or through a quick conversation because the quote won’t be accurate. There are over 30 variables that effect pricing and each one of those variables has variables within it. Without working through a detailed discovery process vendors will be making assumptions on your behalf and you can think you are getting what you want but in the end you won’t.

There is no way to compare apples to apples in the video production industry because everyone goes about the process differently for every project. You can cut corners in different ways and chose to invest in certain aspects of the video process and not in others. Spending the time to work through your values and needs for your project will ensure you get a quote that reflects the product that will meet your needs. In the end, ‘how much does a video cost?’ is a very hard question to answer because the answer needs to be customized.

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